For the second time ever, the Lotto Max jackpot has reached $75 million.

The Ontario Lottery and Gaming Corporation (OLG) made the announcement ahead of Friday night’s draw, noting that there are also 12 Maxmillions prizes up for grabs at $1 million apiece.

In September, the OLG increased its $70-million jackpot limit by $10 million. Later that month, the jackpot grew to $75 million for the first time before climbing to a record $80 million. The grand prize was split between two people in Ontario and Quebec.

Since the beginning of the year, the OLG said, nine of the 10 grand prizes have been claimed by players in Ontario, with winnings totalling $465 million.

To win the jackpot, players must match all seven numbers drawn on one line of their ticket. The odds of winning the main jackpot are 1 in 33,294,800.

Tickets for tonight’s draw can be purchased until 10:30 p.m.

If the jackpot isn’t won tonight, it will grow to $80 million for next Tuesday’s draw, the OLG said. 

A coffee shop in Middleborough, Massachusetts, went viral overnight for offering free coffee to customers who entered the shop while dancing.

A video of customers participating in the promotion was posted on Coffee Milano Café’s TikTok account on Monday and has since been viewed over 5 million times as of Wednesday afternoon.

The viral post highlights how businesses are finding new customers by amping up their online presence, moving away from traditional marketing methods that are not delivering the same reach anymore.

Owner Josh Rashid told CNN that business picked up after the video was posted, attracting curious new customers while delighting cafe regulars.

“We’re a small little town here in Middleborough, and it’s fun. A couple of people were in the store when it happened, and they came in the next day and said, ‘Oh my gosh, I saw your video on my For You page,’” he said.

Inspired by a similar promotion by a pizza shop, Rashid posted a sign telling customers they would receive a free coffee if they danced for five seconds. The sign also informed them that they would be filmed and featured on the cafe’s social media.

Rashid told CNN that the cafe’s TikTok account gained over 10,000 followers since the video was posted, up from roughly 4,000 followers.

“Small businesses really need to be on these platforms where potential customers are searching,” said Kristyn Shay, social media director at SCORE, a nonprofit offering resources for small business owners. “It’s really an exciting time for small businesses to go viral on platforms like TikTok and be where younger potential customers are hanging out.”

What TikTok fame means for small businesses

Rashid told CNN that the staff had only started creating short, playful videos using trending TikTok sounds four weeks ago when he decided to shake up their marketing strategy.

“We’re in a digital world and word of mouth is great, but at the same time, we’re glued to our phones,” he said. “It just shows us how powerful social media is, and as a business owner, we have to adapt and do what we can.”

Rashid said that the reaction to the cafe’s promotion was so positive that he plans to bring back the deal every month. But it comes with a catch.

He said he would not post an announcement or schedule an official date. Instead, he plans on leaving “Easter eggs” across the cafe’s social media for customers to find hints to future promotions.

“When you have a viral moment, it’s an indicator that you’re doing something right,” Shay said. “Maybe you tested a new strategy. Maybe that strategy was to be a little bit more silly and the audience responded to that.”

And to those who worry about the cafe losing out on profits, Rashid says it’s not a problem.

“You’ve got to have some joy in this world, and if a little five second dance brings you joy, then it’s worth the free coffee.”

Some people love to wash their car, and for others, it’s their most hated chore. It’s a necessity for car owners, so no matter where you fall on the love-hate spectrum, you want a car wash that’s going to give your car a deep clean that lasts. Automatic car washes are at almost any gas…

  When you take your car to the car wash, there are multiple add-ons available, and one common choice is spray-on wax. It may seem like it doesn’t make a difference, but there are some important benefits. And these benefits go beyond how shiny your will car looks. What Are the Benefits of Waxing Your…

Even when you are lucky enough to start with an empty room, it can be overwhelming to design an interior that you can enjoy for years to come. Following some basic interior design principles, you can transform your space into a relaxing room you will be comfortable and happy with. Decide what your focal point will be and build out from there.  For best results, keep proportion and scale in mind as you decorate as well as these tips!

 Deciding on Your Focal Point
Do you have a magnificent bay window with an incredible view?  Is there an ornate mantle that is the reason you fell in love with your home? Or is there something you absolutely MUST HAVE in the room? Situate your furniture around your chosen focal point to create balance and equilibrium. If your room does not already have an existing focal point, create one with oversized art or add an accent point like a free-standing fireplace, they come in a variety of sizes and styles. Symmetrically balance the room evenly so that both sides mirror one another.  This will help your chosen focal point stand out all the more! Use matching accent tables to flank your sofa or use different pieces of furniture to create a copacetic visual impact, like two similar armchairs to balance a sofa.
Repetition for Rhythm
Rhythm creates a flow and helps direct the eye to the differing visual elements in your room. Just as the notes of a favorite song repeat to create the rhythm, repetition in decor will create a rhythm throughout a home. Establish visual interests with a rhythm throughout your space by placing similar colours or patterns at intervals and repeat in artwork, cushions or area rugs.

Perfect Proportion and Suitable Scaling
Who doesn’t love a large, overstuffed chair? But if your room is on the smaller size it may look out of place and make your room seem even smaller than it is. Keep proportion in perspective. Proportion is the ratio between a piece of furniture and the size of a room. Scale is the size of a piece of furniture in relation to the other pieces of furniture in the room. A super large chair will overpower an apartment of loft size sofa or loveseat and create a sense of unbalance in the room.

Have your room humming harmoniously
Creating harmony will enhance how much you will continue to love your finished. Pull the room with a subdued colour palette for a pleasing, harmonious vibe.   together for a pleasing, harmonious look with a subdued color palette. You can also use a single colour for elements that vary in size and shape. Check out our blog on Doing White on White Right! for more tips!

What is the focal point in your room?  What is your best tip to find harmony and balance through your home?