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New York –
Ten years after creating a new model for dating apps with its “women make the first move” feature, Bumble is opening the door to men starting conversations on its platform.
Bumble is rolling out a new feature called “opening moves” that will let female users set a prompt to which male suitors can respond to initiate a conversation. The feature reverses a longstanding requirement by the app that women send the first message to their matches, which Bumble said gave women more power over their dating lives.
The new feature is part of a larger relaunch of the app announced Tuesday by new CEO Lidiane Jones, who took over the top job from founder Whitney Wolfe Herd earlier this year. The move comes as dating apps broadly are working to maintain their relevance as some singles have become burnt out on online dating and are seeking more in-person connections.
Jones sees the Bumble redesign as a way to help the platform meet that moment.
“We’re seeing a greater need for authentic human connections,” Jones told CNN in an interview ahead of the launch. “I don’t anticipate that the number of people using online dating is going to go down, quite the opposite, but there is a higher bar … So we’re taking it as a great call to action to center ourselves on our mission.”
The new “opening moves” feature is one way Jones says Bumble is evolving while staying true to its original mission of empowering women. Now, women users will have the option to continue initiating conversations with matches or to set an opening move — for example, a question about a potential match’s dream dinner guest — that would indicate they want their match to reach out first. (For non-binary users or those seeking same-gender matches, either person can set and respond to an opening move.)
Bumble’s relaunch also includes updated “dating intentions” badges that allow users to indicate on their profiles whether they’re looking for, say, a “life partner” or simply “fun, casual dates.” Bumble is now also requiring users to include more photos on their bios. And the app will highlight common interests at the top of potential matches’ profiles in an effort to connect people with more compatible partners.
The changes could be key to returning Bumble — which also owns dating apps Badoo and Fruitz — to profitability after it posted a US$1.9 million net loss last year. The company’s share price has also plummeted 86 per cent from its initial public offering in February 2021.
Wall Street analysts expect Bumble to post a US$12 million profit when it reports earnings for the first three months of this year on May 8, up from a US$2.3 million loss during the year-ago quarter. The company’s number of paying users is also expected to tick up 14 per cent to more than 3.9 million.
“We’re very fortunate to have very healthy financials to be able to invest in growth for the company, and still deliver profitability for our shareholders,” Jones said. “We’re at a really great inflection point of, we have enough scale and we also have a lot of room to grow ahead, where we can balance both of those goals together.”
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Deciding on Your Focal Point
Do you have a magnificent bay window with an incredible view? Is there an ornate mantle that is the reason you fell in love with your home? Or is there something you absolutely MUST HAVE in the room? Situate your furniture around your chosen focal point to create balance and equilibrium. If your room does not already have an existing focal point, create one with oversized art or add an accent point like a free-standing fireplace, they come in a variety of sizes and styles. Symmetrically balance the room evenly so that both sides mirror one another. This will help your chosen focal point stand out all the more! Use matching accent tables to flank your sofa or use different pieces of furniture to create a copacetic visual impact, like two similar armchairs to balance a sofa.
Repetition for Rhythm
Rhythm creates a flow and helps direct the eye to the differing visual elements in your room. Just as the notes of a favorite song repeat to create the rhythm, repetition in decor will create a rhythm throughout a home. Establish visual interests with a rhythm throughout your space by placing similar colours or patterns at intervals and repeat in artwork, cushions or area rugs.
Perfect Proportion and Suitable Scaling
Who doesn’t love a large, overstuffed chair? But if your room is on the smaller size it may look out of place and make your room seem even smaller than it is. Keep proportion in perspective. Proportion is the ratio between a piece of furniture and the size of a room. Scale is the size of a piece of furniture in relation to the other pieces of furniture in the room. A super large chair will overpower an apartment of loft size sofa or loveseat and create a sense of unbalance in the room.
Have your room humming harmoniously
Creating harmony will enhance how much you will continue to love your finished. Pull the room with a subdued colour palette for a pleasing, harmonious vibe. together for a pleasing, harmonious look with a subdued color palette. You can also use a single colour for elements that vary in size and shape. Check out our blog on Doing White on White Right! for more tips!
What is the focal point in your room? What is your best tip to find harmony and balance through your home?